In this episode of Pricing College – Joanna asks a question that every CFO wants to know – can you grow your sales by increasing the price of products? Aidan discusses the concept of a Giffen good in economics and whether anything similar occurs in…

In this episode of Pricing College – Joanna and Aidan talk about 5 value drivers to consider when selling anything. They take the example of a TV set.   TV watching is still a common pastime – even if it is now more Netflix than broadcast…

  Can we charge different customers different prices? You bet we can! In this episode of Pricing College – Joanna introduces and explores the concept of segmentation.   For the vast majority of businesses – whether selling to consumers or to businesses – you will likely…

In this episode of Pricing College – Joanna covers the concept of framing – and how it can benefit you in a negotiation or procurement meeting. With framing – you can assume dominance or the moral high ground in a meeting or interaction which can be…

  In this episode of Pricing College – we discuss the role of procurement and why any pricing professional in a B2B environment needs to be prepared.       Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on…