In this episode of Pricing College – Aidan and Joanna discuss why you should seek to avoid tenders whenever possible.   Your key account team and sales team should focus on preventing existing clients on going to tender – and work with potential clients to discuss…

In this episode of Pricing College Aidan and Joanna talk about tender – and why they often destroy value, and any interest you may have in working with a company.   Tenders have lots of clear flaws – and whether they get the best price or…

It of course seems to make sense – that you should check on what your competitor is charging – and base your pricing somehow on that metric.   However – can there be drawbacks in this approach and if so what may they be?   Just…

We are always used to thinking that the more you pay the more you get of a product or service.   However – have you ever been in a supermarket and found that a 660 ml bottle of cola costs more than a 2 litre bottle…

In today’s episode, we look at the practise by food product companies to reduce pack size (why food package is getting smaller) – sometimes without the customer noticing – rather than increase the price.   Have you noticed that some items – like cereals etc. or…