How To Define Pricing In Market For Large B2B Businesses 💰
Pricing and marketing – whether online or offline – are the greatest source of profitable revenue growth for the majority of small businesses and a sustainable source of value capture for large businesses. But still, many business owners ask: how do we define pricing in marketing?…
The Indispensable Role of Chief Financial Officer (CFO) in a Company👮
Business executives want to bounce back from all the mishaps brought by recent economic crises. The Chief Financial Officer (CFO) as a key stakeholder in a company will undoubtedly play a major role in this post-crisis recovery. Why? Because financial meltdowns have made firms realise the…
Price Adjustment with Precision: How to Adjust your Prices during Inflation
Most B2B companies make the mistake of setting uniform prices or across-the-board price adjustments. There are those that largely offer unnecessary discounts too frequently on items that customers don’t even need to buy. On the other hand, some customers are willing to buy from you regardless…
What Does Modern Marketing Look Like Now?
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s no clear voice or compelling message that immediately grabs the customers’ attention. As communication platforms and customer trends evolve, we look into the changes in how…
Why is Brand Strategy Crucial in Boosting Your Sales ✨
“People don’t purchase products; they buy brands,” as the old business saying goes. The key to a company’s concrete identity and market trust is branding. Take Nike for example. The materials used to make a Nike sneaker are only worth a couple of dollars. But once…
