Key Account Manager: Are You Armed With a Strong Pricing Strategy? 🔩What’s the best FMCG pricing strategy in a depressed market?   FMCG sales make up for more than half of all consumer spending. Meaning, that more than 50% of what consumers spend goes on FMCG…

It seems that value-based pricing can never run out of upsides as various analysts claim that it can also solve the long-standing inequalities in healthcare systems and improve patient outcomes. Is it possible for healthcare providers to implement a value-based pharmaceutical pricing strategy? If so, how…

In order to remain competitive in the face of rising inflation, fast food chains around the world have had to resort to price increases. In Australia in particular, this trend has been most noticeable with McDonald’s recent pricing strategy, raising the prices on many of their…

Inflation and increased manufacturing costs of consumer goods have made it necessary for many businesses to reconsider their pricing strategies in order to remain profitable. Many consumer goods companies, like P&G, are now seeking to maximise their revenue by implementing a price increase strategy. Price hikes…

What to do when your competitor lowers their prices? Should you be concerned about losing your customers to them? Some companies believe that they can benefit from monitoring their competitors’ prices. Keeping tabs on competitor pricing allows businesses to identify areas of opportunity and empowers them…