The Ultimate Guide to Maximising the Benefits of Dynamic Revenue Pricing Strategy 🌈
Dynamic pricing is among the most captivating concepts that have swept the eCommerce sector. Although companies are not wholly new to the tactic, the popularity of this pricing strategy is strongly linked to new eCommerce developments. Customer behaviours are changing. More and more people are choosing…
Jewellery Digital Marketing Campaigns: Jewellery Industry’s Best Strategy 💍
The jewellery industry is thriving despite the crisis we are currently facing. What do you think are the contributing factors that are making them flourish regardless of the pandemic? Has jewellery digital marketing campaigns got something to do with the continuous growth of the business? …
Value Based Pricing: The Power of Being Value Based If You’re a Cost Plus Business 🔋
When we speak of pricing strategies, there are a lot of concepts that come to our minds. Competitive pricing, price skimming, cost-plus pricing, penetration pricing, economy pricing, dynamic pricing, and value-based pricing — are among the many approaches you can choose from for your business. Most…
How A Value Based Positioning Strategy Can Help Improve Your Brand’s Success ✔️
Brand positioning is a process aimed at identifying how your customers perceive your brand. More than selling products, you’re selling the culture and values surrounding your business. You’re selling your aesthetic. So, positioning your brand correctly is vital. What many brands might get confused about is…
Explaining Why B2B Pricing Is So Complex With Strategy Examples 💶
Why is B2B pricing so complex? The short answer is because B2B businesses are complex: Right down to the product, channels-to-market, supply chains and operations. For example, most B2B manufacturing businesses hold huge amounts of inventory (often over 10,000 SKUs or more). Products are then sold…
