The Pros and Cons of Spotify’s New Pricing Innovation Strategy 🔊
Spotify ranks among the most popular streaming services worldwide. Recently, it has leveraged its pricing power to fuel growth. This new Spotify pricing model features bundling options and significant price increases across various markets. As Spotify expands, these pricing changes are designed to boost revenue and…
Analysis of Starbucks’ Recent Sales and Pricing Strategy Failure 🥐
In our previous analysis, we highlighted how a value-based pricing strategy has helped Starbucks achieve global success. Now, however, Starbucks’ sales are declining. Where did they go wrong? In response, they are introducing value meals and a bundled pricing strategy to win back customers lost due…
How Can Sales Management and Pricing Teams Collaborate to Increase Sales? 💲
When it comes to sales management, pricing holds a significant importance. It serves as the linchpin that determines profitability, market positioning, and customer perception. Sales management views pricing as a pivotal aspect due to its direct impact on revenue generation and overall business success. Through strategic…
How to Attract a Wider Customer Base by Building a Flexible Sales Plan 🤸♀️
The processes through which firms connect with and win clients are evolving. In recent years, we’ve seen the rise of a new phenomenon in which salespeople can surprisingly generate sales while they’re still building a sales plan. Can sales planning and actual selling take place at…
Why Is The Business Model Important In The Success Of A Pricing Strategy 🪤
Discounts are commonly used by businesses to attract customers and drive higher sales and revenue. Yet, it is evident from repeated instances that even significant discounts may not always accomplish these goals, particularly when the underlying business model is problematic. This highlights the importance of addressing…
