Why Neglecting the Pricing Analyst Role is a Major Misstep for Companies 👩🏻💼
Amidst the complexity of today’s business landscape, the role of a pricing analyst is pivotal for companies aiming to stay ahead. Pricing analysts are essential in navigating dynamic markets, ensuring competitiveness, and driving profitability. Their expertise is indispensable in setting optimal price points and crafting strategies…
Important Lessons From The Pricing Strategy Failure Of Domino’s Pizza 🍕
Pricing mismanagement can severely harm any business. And of the most recent examples is the pricing strategy of Domino’s Pizza. When prices don’t align with customer value, the result can be significant drops in sales and profits, tarnishing the company’s reputation and necessitating substantial cost-cutting, including…
What Businesses Get Wrong About Price Review And Consulting Services 🧑🏼⚖️
“Customer and product pricing in this business is much more of a problem than they told me it was going to be coming into the role 8 months ago,” a Marketing Executive said to me on a video call. “There are layers of unnecessary customer discounts…
Job Transformation Does Not Mean Job Replacement 💼
We have heard some CEOs contest the longevity of the knowledge-based economy. As AI and digitisation take a stronghold across most businesses and in nearly all industries, many CEOs are wondering if artificial intelligence will replace jobs. However, job transformation does not need to mean job…
Price Setting: What To Do and Avoid in Competitive B2B Markets!
Numerous factors should shape your strategy when looking at price setting for your business. For one, the only thing that is constant and predictable in business today is the inevitability of increasing competition, change and disruption. The only true surprise is how astonished we all appear…
