How to Design Pricing That Positively Shapes Customer Behaviour 🌽
You work in pricing. You set numbers. But those numbers do more than protect margins. They send signals. Pricing and customer behaviour are deeply connected—pricing isn’t just about profit. It shapes choices. A five‑year study by The George Institute, published in Nature Food, tracked 10,000…
How Do Tariffs Affect Prices and What You Should Say to Customers 🪡
Tariffs are back in the spotlight. As global tensions shift and trade policies tighten, businesses are once again grappling with rising costs on imported goods. For some, this is a familiar challenge. For others—especially those who built lean, just-in-time supply chains—it’s a disruptive shock. The big…
How Big Business Uses Marketing Automation Pricing To Drive Profits 🖥️
How does marketing automation pricing help pricing teams make better and more profitable pricing decisions? What’s the role of the pricing team now that marketing automation pricing has entered the modern pricing department? >Download Now: Free PDF Pricing Recruitment In the early days of…
Is It Time to Rethink Your Value Chain Management Approach? ☯️
Pricing shows customers what something’s worth. But it also signals how much you value the people behind it—your staff, suppliers, contractors, and partners. Without a strategic value chain management, it’s easy to overlook the impact on those delivering the value. We once worked with a local…
Why Cost Cutting Sometimes Cuts Corners on Price Integrity ✅
You don’t often hear customers talk about pricing staff. But when pricing goes wrong, they talk loudly—and they talk everywhere. Online, in store, to regulators, to each other. One wrong price tag can do more damage to trust than a faulty product. And yet, in cost-cutting…
