How the Right B2B Resale Price Method Unlocks Real Value Recovery 🔁
Pricing is not limited to the first sale. Today, businesses face increasing pressure to manage the pricing of products in secondary markets, including returns, resale platforms, and off-price channels. What was once treated as a cost centre is now becoming a strategic opportunity. Data and…
Why Businesses Without a Skilled Pricing Director are Likely to Fail 🦄
Fashion and beauty brands are under pressure. Costs keep rising, and consumers are more exacting than ever. Many now judge a brand’s value almost entirely by its price. Sharp increases feel opportunistic to 60% of shoppers, putting trust and loyalty at risk. In this environment,…
How to Design Pricing That Positively Shapes Customer Behaviour 🌽
You work in pricing. You set numbers. But those numbers do more than protect margins. They send signals. Pricing and customer behaviour are deeply connected—pricing isn’t just about profit. It shapes choices. A five‑year study by The George Institute, published in Nature Food, tracked…
How Do Tariffs Affect Prices and What You Should Say to Customers 🪡
Tariffs are back in the spotlight. As global tensions shift and trade policies tighten, businesses are once again grappling with rising costs on imported goods. For some, this is a familiar challenge. For others—especially those who built lean, just-in-time supply chains—it’s a disruptive shock. The…
How Big Business Uses Marketing Automation Pricing To Drive Profits 🖥️
How does marketing automation pricing help pricing teams make better and more profitable pricing decisions? What’s the role of the pricing team now that marketing automation pricing has entered the modern pricing department? >Download Now: Free PDF Pricing Recruitment In the early days…
