Streaming Platforms Must Rethink Their Prices and Payment Structures 💵
A musician pours their heart into an album. A filmmaker crafts a masterpiece for years. A content creator builds a loyal audience with engaging videos. But when royalty payments arrive, they’re barely enough for a coffee. Meanwhile, the platform thrives with record profits, and consumers enjoy…
Commercial Team Leader: Why Is Your Pricing Team’s Intellectual Diversity so Important to EBIT Growth 👔
As a commercial team leader, you may not be surprised that the most critical factor in a high-performing pricing team is NOT skill. A high competency level is necessary. However, the main things we look for are potential, intellectual diversity and how they’ll fit in with…
Are Your Pricing Decisions Helping or Hurting Your Bottom Line? 🤥
Many business leaders believe that rising energy costs, inflation, or global supply chain issues are the biggest threats to their pricing decisions. But what if the real problem lies within their own operations? James, for example, is the CFO of a mid-sized food distribution company…
What are the Types of Price Elasticity of Demand? Avoid a Messed Up Pricing Formula 🛢️
What are the types of price elasticity of demand? More importantly, how do they impact your pricing strategy? If your pricing decisions have been feeling off lately—customers resisting price changes, sales fluctuating unpredictably, or margins shrinking—you might be relying on a formula that doesn’t fully capture…
Why Lower Inflation Won’t Mean Lower Prices for Your Business 📉
Over the past five years, consumer prices have risen by 20 per cent—and they’re not coming down. Inflation has fundamentally changed pricing forever, and businesses—big and small—must adapt or fall behind. Many assume that because inflation has slowed, prices will eventually fall back to pre-inflation levels….
