How The Marketing Plan for Beauty Products Unlocked 20% More Profit Value During COVID-19 Crisis 💄
What’s the marketing plan for beauty products since the pandemic hit? Are face makeup products and luxury perfumes really best sellers now that people don’t really go out very much at all? Are there any new consumption patterns forging new pricing strategies? And, what are…
Psychological Marketing Tricks: How To Hook Customers To Different Prices 📈📉
Did you know that psychological marketing tricks like price framing massively influence how customers perceive prices? >Download Now: Free PDF The Best Method of Winning More Customers When we speak of price framing, we’re talking about changing the context in which a price…
Top 4 Universal Marketing Strategies for Supermarkets 🛒
What are the top marketing strategies for supermarkets in 2021 and beyond? What supermarket pricing strategies are in store for the Australian supermarket retail sector? Safe to say that the digital disruption will continue to make all retailers take a much more innovative approach to…
How Avis Created A Value Based Business Strategy To Drive Brand Equity 🚘
How does a value-based business strategy affect brand equity? What happens to your products’ brand equity when you’ve discounted them too much or too deep? Short answer: You destroy brand equity and forever struggle to use price and promotions to capitalise on the value of…
