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  In this episode of Pricing College – we talk about Mercedes-Benz’s fixed pricing model. What it is and how […]

In this episode of Pricing College, we take a look at cigarette pricing strategy and ask what the Marlboro man

In this episode of Pricing College, we discuss the new Australian Federal Government plan to boost domestic tourism by 50%.

In this episode of Pricing College – we discuss what impact a cashless society will have on pricing.   Will

In this episode of Pricing College  – we discuss why so many companies do not practise or ignore value-based pricing.

In this episode of Pricing College – we look at the recorded music industry and the pricing model.   We

In the first episode of 2021 – we discuss cruise pricing strategy in 2021.     Clearly given the continuing restrictions

In this episode of Pricing College we stray into an area we do not look at – asset pricing. House

In this episode of Pricing College – Aidan and Joanna discuss the common psychological scenario – where the seller says

In this episode of Pricing College, we ask has unbundling gone too far.   We discuss the travel and hotel