4 Higher Pricing Strategies That Keep Sales Strong Without Backlash 💫
Raising prices is never easy—especially when your customers are already feeling the pinch. In Australia, where cost-of-living pressures run high, many businesses fear losing trust when costs go up. But the real problem isn’t the higher pricing itself—it’s how it’s handled. When pricing is treated as…
Proven Strategies for Pricing Jewellery That Will Boost Your Sales 💎
Jewellery retailing is a unique and emotional business. It’s not just about selling a piece of jewellery—it’s about selling meaning, memories, and sometimes even a symbol of love or achievement. But with so many retailers in the market, the challenge of jewellery pricing and maintaining customer trust…
Disadvantages of Sales Promotion Businesses Cannot Ignore 👩🏼🍳
A shopper steps into a store, drawn to an elegant sofa. The price is higher than expected, but its quality and design seem worth it. Then, a thought creeps in: What if it goes on sale? The shopper hesitates, waiting weeks for a discount that never…
Analysis of Starbucks’ Recent Sales and Pricing Strategy Failure 🥐
In our previous analysis, we highlighted how a value-based pricing strategy has helped Starbucks achieve global success. Now, however, Starbucks’ sales are declining. Where did they go wrong? In response, they are introducing value meals and a bundled pricing strategy to win back customers lost due…
How Can Sales Management and Pricing Teams Collaborate to Increase Sales? 💲
When it comes to sales management, pricing holds a significant importance. It serves as the linchpin that determines profitability, market positioning, and customer perception. Sales management views pricing as a pivotal aspect due to its direct impact on revenue generation and overall business success. Through strategic…
