Why Ad Platforms Need Value-Based Digital Advertising Pricing Models 📰
Pricing power delivers value—but misused, it quickly turns into a liability. That’s the clear lesson from REA Group’s ongoing digital advertising pricing controversy. The Australian Competition and Consumer Commission (ACCC) is now investigating whether REA’s listing fees—which have increased nearly 50-fold over the past 15 years—signal…
How to Build Digital and Multi-Solution Services for OEMS 🎰
Evolving customer preferences and technology lead most B2B and B2C companies to re-strategise with advanced digital and multi-solution services. These requirements are no longer secondary, and successful companies continue to invest in innovative and creative solutions to optimise their operations. >Download Now: Free PDF How…
How To Prepare For The Rise Of Supermarket Digital Price Tags 🕹️
Suppose your supermarket uses digital price tags that change prices in real-time. You’re not just setting prices based on weekly promotions or sales anymore. Instead, you can adjust prices based on demand, stock levels, or time of day—just like that. But with these innovations come challenges. …
Digital Must-Do’s for CFOs in 2023 – Free PDF Guide Download
Thank you Digital Must-Do’s for CFOs free infographic download
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