“People don’t purchase products; they buy brands,” as the old business saying goes. The key to a company’s concrete identity and market trust is branding. Take Nike for example. The materials used to make a Nike sneaker are only worth a couple of dollars. But once…

What’s the marketing plan for beauty products since the pandemic hit? Are face makeup products and luxury perfumes really best sellers now that people don’t really go out very much at all? Are there any new consumption patterns forging new pricing strategies? And, what are leading…