What Is Value Based Pricing? 💰 Episode 5
In this episode of Pricing College – we start discussing the big issues. What is value-based pricing? This is a basic introduction by Aidan and Joanna discussing the topic. Rest assured, we will revisit this topic in detail in the future. Listen on Apple…
How A Value Based Positioning Strategy Can Help Improve Your Brand’s Success ✔️
Brand positioning is a process aimed at identifying how your customers perceive your brand. More than selling products, you’re selling the culture and values surrounding your business. You’re selling your aesthetic. So, positioning your brand correctly is vital. What many brands might get confused about is…
Value based Culture: The Best Pricing Teams Are The Instigators Of Change 📇
Value-based culture in a business is one of the most challenging parts of a pricing transformation. The hard reality for CEOs and boards alike is that culture can often make or break your business agenda. A poor culture can quell progress on a new price…
Value Based Pricing: The Power of Being Value Based If You’re a Cost Plus Business 🖼️
I wanted to start today by sharing a personal story about the power of value-based pricing. This is based on an experience I had as a customer, not a practitioner or expert. I think understanding what a value-based pricing strategy should be done from the customer’s…
How Avis Created A Value Based Business Strategy To Drive Brand Equity 🚘
How does a value-based business strategy affect brand equity? What happens to your products’ brand equity when you’ve discounted them too much or too deep? Short answer: You destroy brand equity and forever struggle to use price and promotions to capitalise on the value of your…
