How Apparel, Fashion, and Luxury are Resetting Value Creation Drivers Post-Pandemic 👚
The current economic crisis has caught the AF&L (Apparel, Footwear & Luxury) industry off guard. COVID-19 has destroyed several retail industries and AF&L is no exception. The outcome of social and economic shutdowns presents remarkable challenges for leaders in this industry. What is the role of…
Price and Value: Discover Whether Prices are Really Relative 💵
Humans are not great at discerning value regarding prices. To determine value people naturally rely on a relative comparison. This article explores the risk associated with cost plus and relative pricing, demonstrating the human cognitive biases and blind spots associated to evaluating value and setting prices in B2B industrial markets.
What’s Next for your Marketing Efforts as a Value Creation Concept?
Reaching out to an international target market can be a challenge for many marketers. Hubspot’s recent report revealed that 65% of marketing teams prioritise international market strategies. Yet, they still grapple with challenges like content or campaign creation for varying buying patterns in different countries. Consistently…
A Guide on How to Jump-start B2B Value-Based Industrial Pricing Strategies 🦺
Many industrial firms are beginning to recognise that no other factor has a greater ability to boost profitability than price. When confronted with stiff competition and unpredictability in raw-material costs, businesses tend to respond in a variety of traditional methods, including cost-cutting and attempting to enhance…
Is “Made in Australia” seen as a Value to Consumers? 👗 Podcast Ep. 101
In today’s episode, we want to do, I suppose a little bit of value discovery, which is a topic we discuss when we get into value-based pricing and what you can charge more for. What is the value added to your business? Often you hear we…
