How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
Psychological Marketing Tricks: How To Hook Customers To Different Prices 📈📉
Did you know that psychological marketing tricks like price framing massively influence how customers perceive prices? When we speak of price framing, we’re talking about changing the context in which a price is presented—without substantially changing the price itself—in order to encourage more purchases at…
Psychology Selling Techniques: 📕 A Book Review on Pre-suasion by Robert Cialdini
Psychology selling techniques are the basis for consumer spending. We all are consumers. We buy different things according to our purchasing power and our preference. This is where the philosophy of ‘persuasion’ can have a major effect on what we buy. In this short article,…
Psychological Pricing Strategy Advantages and Disadvantages 🖼️
What are the psychological pricing strategy advantages and disadvantages? You saw a big sign on your favourite store or mall’s door or windows that read, “50% OFF, ONE DAY SALE!” What would you do? Do you walk past it or go inside? For sure, you’ll…
What is Loss Aversion in Pricing? 🏷️ Episode 25
In this episode – we look at the concept of loss aversion. It is an old saying in gambling – that money lost hurts twice as much as the pleasure of money won! This same concept should apply in your sales meetings and sales discussions….
