Are Your Pricing Capabilities Optimised Or A Profit Liability? 🌈
Dangerous and often latent organisational views and assumptions on latest pricing capabilities, such as price optimisation circulate at every level of your business everyday: “Changing prices is easy.” “Anyone can move prices around in a spreadsheet.” “Why do we even need a price list?” “What’s…
Price Discrimination Strategy: Why women pay more than men for similar products?
Undeniably, gender inequality still exists in our society even in the 21st century. It is not new to women to being treated differently, from the pay gap to discrimination in sports. Then there is another inconsistency to add to the list: price discrimination strategy. >Download…
The 8 Category Manager Skills You Need To Drive A Retail Pricing Project 🚧
Have you ever gone to a supermarket or department store and wondered why the store layout and items are arranged and positioned like they are OR why displays and promotions change so frequently? What is the secret behind assortment, product placement and frequent shopper purchasing? What…
What’s So Good about the Pricing Strategy of McDonald’s 🍔 India?
The pricing strategy in Mcdonald’s India is so different from other countries. Can a popular American franchise like McDonald’s really serve burgers to a country that’s pretty much vegetarian? >Download Now: Free PDF How to Drive Pricing Strategy to Maximise EBIT Growth Will culture…
Aggressive pricing: Is it a Bane or Boon for Banks? 🏦
What is Aggressive Pricing in Banking? Aggressive pricing is a risk that can make or break a bank. If applied properly, it can increase the bank’s profits. But only used during a radical shift in the banking market. An example was the Santender bank in…