In this episode of Pricing College – Joanna and Aidan discuss the concept of Total Cost Of Ownership. We all know that Duracell batteries claim to last longer than other batteries. If it lasts longer, could it be cheaper in the long term versus buying…

  In this episode of Pricing College – Joanna asks a question that every CFO wants to know – can you grow your sales by increasing the price of products? Aidan discusses the concept of a Giffen good in economics and whether anything similar occurs in…

In this episode of Pricing College – Joanna and Aidan talk about 5 value drivers to consider when selling anything. They take the example of a TV set.   TV watching is still a common pastime – even if it is now more Netflix than broadcast…

  Can we charge different customers different prices? You bet we can! In this episode of Pricing College – Joanna introduces and explores the concept of segmentation.   For the vast majority of businesses – whether selling to consumers or to businesses – you will likely…

In this episode of Pricing College – Joanna covers the concept of framing – and how it can benefit you in a negotiation or procurement meeting. With framing – you can assume dominance or the moral high ground in a meeting or interaction which can be…