Price increases are sometimes necessary to offset rising costs. Companies must implement strategies that appeal to customer value drivers at this time or risk experiencing margin loss. There are different ways to say price increase. We’ve found one successful company that has used branding in announcing…

Gaining a competitive advantage in marketing management as a service firm involves coming out with better offerings than your competitors. This includes coming up with better value offerings and selling the goals of your firm. Failing to do so can put you behind other companies and…

The pandemic forced many companies into closure, put them in more debt, caused changes in operational processes, and lack of market-relevant strategies. So, how can businesses cope in unprecedented times? What should a sales cycle look like for a business to thrive? With changing market trends…

Two margin maximising roles with plenty of cross-overs, but one significant difference: A Chief Pricing Officer (CPO) is set up to maximise margins by leveraging price, costs, mix, discounts and rebates while a Chief Revenue Officer (CRO) is set up to drive profitable revenue growth through…