What should a Marketer know about Pricing? 📚 Podcast Ep. 61
In this episode of Pricing College – we discuss what a marketer should know about pricing. Fundamentally, we believe they should be willing and able to work effectively with pricing. To be honest – this happens too infrequently. Listen on Apple Podcasts…
Price Transparency: Why you Should Tell Customers about Price Increases 💰
All industries regularly change up their pricing to keep up with demand and supply changes. Changing customer tastes and preferences also gives opportunities for some brands to maximise their pricing capability. But not all companies are able to have price transparency with their increases. >Download Now:…
Are you really doing Revenue Management? 🤔 Podcast Ep. 60
Many companies in 2020 say they practise revenue management but do they really? We ask are many of them really doing traditional pricing management and strategy? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon…
Can an Airline really Sell a Ticket for $1? ✈ Podcast Ep. 59
In this episode of Pricing College – we continue to look at revenue management. You may have heard that airlines can sometimes sell tickets at very low prices – and that it makes sense. Can an airline sells a ticket at $1? Is it profitable? …
Do you need Complex IT Systems for Revenue Management? 💻 Podcast Ep. 58
In this episode of pricing college – we take a look at revenue management and ask if your business really requires complex IT systems for revenue management. Many companies are not at the pricing maturity to fully take advantage of a system of this nature….