How many People really Work in Pricing? 👩🏽🤝👩🏽Podcast Ep. 57
We know that our listeners are interested in pricing, revenue management and boosting profits – but how many people really work as dedicated pricing professionals in Australia. The answer is not very many at all. Aidan and Joanna try to estimate the actual number….
Oscar Wilde in the Pricing Department! 🙋♂️ Podcast Ep. 56
In Lady Windemere’s Fan, Oscar Wilde had Lord Darlington quip that a cynic was ‘a man who knows the price of everything and the value of nothing.‘ As with so much of what Wilde wrote or said, it’s more than just a nice turn of phrase…
Why we do not Talk about Bubbles on Pricing College 🙅♂️ Podcast Ep. 55
In this episode of Pricing College – we discuss about bubbles and why we do not really discuss speculation, investment or pricing options or financial instruments. Often what is described as a bubble is not a bubble – but rational demand-driven prices for a hot…
Can “Own Brands” – Destroy your Real Brand? 🤔 Podcast Ep. 54
In this episode of Pricing College – we cover the trend for many manufacturers of food products to produce very similar unlabelled or supermarket own brands. We discuss how this can be a problem for your business in the longer term. Listen on…
Can too Many Brands Damage your Business? 🤦♀️Podcast Ep. 53
When companies buy lots of brands – they sometimes have real issues integrating them and differentiating their offer. Can too many brands damage your business? This can create real pricing issues – by dragging pricing down to the lowest rung. We discuss this issue…