What is the Pricing “Eureka” Moment? 💡 Podcast Ep. 67
In this episode of Pricing College – Aidan and Joanna discuss what a lightbulb or eureka moment is in pricing. This is when you actually realise what pricing is and can be – and that it is so much more than cost-plus in a spreadsheet….
You need the Right Numbers for Pricing! 👍 Podcast Ep. 66
In this episode, Aidan and Joanna discuss why business intelligence and good data management systems are vital for pricing. If you can not measure, analyse and slice and dice numbers – it will almost be impossible to perform worthwhile pricing work and optimisations. …
Why Zone Pricing can be a Bad Idea! 📦 Podcast Ep. 65
In this episode of Pricing College, we ask why charging customers more or less based on their location – i.e. postcode or zip code (zone pricing) may seem like a good idea – but may create many more issues than benefits. In pricing – it…
What Approaches can we Learn from SAAS? 💻 Podcast Ep. 64
More and more services for businesses and consumers are delivered as SAAS – Software As A Service. What common trick and SAAS pricing approach can we see from these companies? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher…
How much should a CEO know about Pricing? 👨💼 Podcast Ep. 63
As they say – a fish rots from the head down – and if a CEO is not on board with a pricing project it is doomed to failure. What should a CEO know about pricing – and we do not suggest they should get…