How Much Do Price Differentiation Strategies Maximise Willingness to Pay? ✔️
Pricing professionals have a lot of tricks under their sleeves that keep businesses operating and retain customers at the same time. Some of them work which create loyal customers and further strengthen brand image. While other strategies can upset customers and even push them to switch…
The Major Issue with Siloed Business Structures 🤦♀️ Podcast Ep. 71
We have seen it – and I am sure you have seen it. Businesses run on bizarre structures or siloed business structures – based on States, regions or anything else. What could possibly go wrong – well to be honest, lots! When sales work…
What Happens when Operations drive Pricing? ⛽ Podcast Ep. 70
If you have ever seen Field Of Dreams with Kevin Costner – you will know the saying – build it and they will come. This often seems to be the approach of many companies, operations drive pricing – where they build a product and then simply…
Apple’s Pricing Model 🍎 Podcast Ep. 69
Apple is one of the biggest companies in the world. In this episode of Pricing college – we discuss what we really like about the Apple pricing model. We cover value-based pricing, the ecosystem and customer loyalty and also barriers to competition. Listen on…
Are there any Good Pricing Courses in Universities? 👨🎓 Podcast Ep. 68
In this episode of Pricing College – we discuss whether there are any good courses at schools, colleges or universities that really cover pricing strategy in a useful way. Many courses are as subsectors of marketing – but are there any courses we would recommend?…