Can Unbundling Go To Far? ✈ Podcast Ep. 79
In this episode of Pricing College, we ask has unbundling gone too far. We discuss the travel and hotel industry – and give the example of Ryanair. Unbundling can be a great strategy for segmentation – but sometimes we just want the full service!…
How Supermarket Promotions work? 🛒 Podcast Ep. 78
In this episode of Pricing College – we discuss how supermarket promotions work – and what suppliers need to know. Is your brand benefitting or being impacted by a promotion from the supermarket? How do promotions impact volume and sales and of course profit?…
Centralising Pricing Functions for Large Companies 🚩 Podcast Ep. 77
In this episode of Pricing College, we discuss whether it makes sense the centralising pricing functions for large companies. In recent years – we have seen multinationals seek to centralise pricing in certain cities – i.e. a centre of excellence – and have even see…
How much do Pricing Professionals get Paid? 💸 Podcast Ep. 76
In this episode of Pricing College – we discuss how much pricing professional salary from analysts to pricing directors. Will it make you jealous, proud or whet your appetite for a promotion? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts…
Pricing to Different Stakeholders 👔 Podcast Ep. 75
In this Episode of Pricing College – we talk about talking! What should you say and how should you describe pricing when talking to various stakeholders like sales, marketing, finance etc – or even the CEO. The reality is that not everyone gets pricing the…