Will Subsidies Boost Demand for Domestic Tourism? ✈ Podcast Ep. 86
In this episode of Pricing College, we discuss the new Australian Federal Government plan to boost domestic tourism by 50%. Will subsidies boost demand for domestic tourism? Is pricing the major driver of domestic tourism nowadays in a post-COVID world—or is it the rationale expectation…
What does a Cashless Society mean for Pricing? 💸 Podcast Ep. 85
In this episode of Pricing College – we discuss what impact a cashless society will have on pricing. Will it mean less focus on budgets and costs, will people spend more or less – and what businesses and industries stand to benefit. …
Why companies ignore Value Based Pricing ❓ Podcast Ep. 84
In this episode of Pricing College – we discuss why so many companies do not practise or ignore value-based pricing. We discuss that value-based pricing is difficult but very rewarding – and explain that many companies are not developed enough to truly pursue this systematic…
The future of the Recorded Music Industry 🎶 Podcast Ep. 83
In this episode of Pricing College – we look at the recorded music industry and the pricing model. We discuss Spotify and what a lack of live concerts is doing to revenues in the Covid restrictions era. What can bands and artists do? …
Importance Of Pricing Strategy in Preventing High Price Sensitivity 🏋️
Technological advancement has led many of us to be glued to our phones. More than a luxury, they are becoming a necessity — whether it’s for work, staying connected with our loved ones, shopping, booking a ride, or even something as simple as reading the news….