How Value Based Pricing Model Powers Virgin Australia’s Comeback 🥥
In 2020, Virgin Australia collapsed under financial pressure. Many blamed the pandemic. However, pricing strategy played just as big a role—if not a bigger one. Fast forward to 2025, and Virgin is making a comeback, returning to the ASX with the backing of Qatar Airways…
Why High Price Strategy Is Failing Luxury Brands and How to Fix It 💎
Luxury is changing. A high price strategy is no longer just about premium pricing, exclusivity, and status symbols. Today’s consumers—particularly younger generations—are looking for something deeper. They want to connect emotionally with brands, see their values reflected in what they buy, and feel like they’re…
How Loyalty Pricing and Private Labels Power an Effective Value Loop 🌟
Woolworths relies heavily on private-label pricing and loyalty rewards to offer value while protecting profits. These strategies aren’t perfect, but they show how pricing can do more than drive sales—it can shape how customers see your brand, build loyalty, and support long-term success. Controlled pricing…
How Do Tariffs Affect Prices and What You Should Say to Customers 🪡
Tariffs are back in the spotlight. As global tensions shift and trade policies tighten, businesses are once again grappling with rising costs on imported goods. For some, this is a familiar challenge. For others—especially those who built lean, just-in-time supply chains—it’s a disruptive shock. The…
How Big Business Uses Marketing Automation Pricing To Drive Profits 🖥️
How does marketing automation pricing help pricing teams make better and more profitable pricing decisions? What’s the role of the pricing team now that marketing automation pricing has entered the modern pricing department? >Download Now: Free PDF Pricing Recruitment In the early days…