The Indispensable Role of Chief Financial Officer (CFO) in a Company👮
Business executives want to bounce back from all the mishaps brought by recent economic crises. The Chief Financial Officer (CFO) as a key stakeholder in a company will undoubtedly play a major role in this post-crisis recovery. Why? Because financial meltdowns have made firms realise the…
Freemium Model to Pay Model 💰 Podcast Ep. 100
In today’s episode, we will discuss what moving from freemium model to pay model really means. Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon Music Notes on the time-stamped show: [00:00]…
Price Adjustment with Precision: How to Adjust your Prices during Inflation
Most B2B companies make the mistake of setting uniform prices or across-the-board price adjustments. There are those that largely offer unnecessary discounts too frequently on items that customers don’t even need to buy. On the other hand, some customers are willing to buy from you regardless…
What Does Modern Marketing Look Like Now?
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s no clear voice or compelling message that immediately grabs the customers’ attention. As communication platforms and customer trends evolve, we look into the changes in how…
Why is Brand Strategy Crucial in Boosting Your Sales ✨
“People don’t purchase products; they buy brands,” as the old business saying goes. The key to a company’s concrete identity and market trust is branding. Take Nike for example. The materials used to make a Nike sneaker are only worth a couple of dollars. But once…