Will Dynamic Pricing Soon Determine The Price Of Using Toll Roads? 🛣️
The trend of implementing a dynamic toll road price is becoming increasingly popular around the world as a way to help reduce traffic congestion. It works by adjusting toll prices based on factors like the time of day, the volume of cars on the road, and…
How Trade Promotions Advanced Analytics Can Drive Up Profits in FMCG 📈
Trade promotions are a great way for consumer-packaged goods or CPG companies to grow. However, statistics show that though companies invest 20% of their revenue in these promotions, 59% lost money. This is the direct result of improper utilisation of analytics. Results show that when done…
Employee Development Plan: Pricing Builds Culture Of Accountability 🪸
Do you need an employee development plan for new pricing teams to build a culture of accountability? Professional development for pricing professionals is not a one-day or even three-day training event or professional pricing conference, it is an incremental learning process supported by a strategic employee…
How Are Airline Tickets Priced To Balance Price Rise With Discounts 💺
Price ranges for flight tickets are at their most extreme. According to recent reports, prices have risen two to three times the average level for non-leisure destinations and up to four to five times for holiday destinations. And even now that the holidays are over, airfares…
What Multinational Corporations Can Learn From Microsoft’s Pricing Strategy 🌏
In the fast-paced world of multinational businesses, one fundamental principle lies at the very heart of their marketing and sales strategy: pricing transparency. In an era where consumer empowerment and informed decision-making reign supreme, the significance of openly disclosing pricing structures cannot be overstated. This captivating…