Key Account Manager: Are You Armed With a Strong Pricing Strategy? 🔩
Key account manager jobs: Are your key account managers and customer-focused sales teams armed with a logical pricing strategy? >Download Now: Free PDF Organisation Design Sometimes even the most experienced key account manager or sales leader has to develop a sense of gallows humour…
Is the Pricing Strategy of H&M Failing to Meet Customer Value? 👖
H&M is a name many of us recognise when we think of trendy, affordable clothing. Over the years, the retailer has built a strong brand presence. However, recent reports indicate that H&M is facing some serious challenges in its business and pricing strategies. Is the pricing…
What Businesses Can Learn From Nike’s Positioning Segmentation and Targeting in Marketing ✔️
Nike is arguably one of the most iconic brands in the world, next to other giants like Apple, Mcdonald’s, and Coca-Cola. They have risen to dominate the athletic market. Recent numbers show that Nike dominates 48% of general athletic footwear and up to 96% of footwear…
Are Cigarette Price Increases Driving Your Customers Away? 💨
If you’re a business selling cigarettes in Australia, you’ve likely felt the strain of rising taxes and fluctuating prices. A pack of cigarettes now costs over $A40, and with the recent 6.8% excise tax hike, the pressure is mounting. The government claims that the recent cigarette…
Why Carnival Cruise Ticket Prices Strategy Stands Out ⚓️
Cruise line pricing is a puzzle many professionals struggle to solve. If you’ve ever questioned why fares seem high or wondered if you’re getting a good deal, you’re not alone. Pricing in the cruise industry goes beyond setting a number—it’s about striking a balance between offering…