How to Make a Price Match Strategy Work Without Sacrificing Profits 🥊
Suppose you own a small corner shop in suburban Melbourne. A loyal customer comes in, holding their phone. “I saw this same jar of peanut butter cheaper at Aldi. Can you match the price?” You hesitate, knowing that saying no might lose their trust. But…
Why Manufacturers and Retailers Should Align on Grocery Store Pricing 🥫
Pricing. It’s one of the most crucial decisions a business can make, yet it’s also one of the hardest. For manufacturers and retailers, this challenge is even more significant. With so many factors at play, from cost control to customer demand, getting the grocery store…
How Can Coles Implement A Customer Centric Price Increase? 🧃
Navigating the intricate landscape of pricing amidst regulatory shifts is a perpetual business imperative. Coles, currently under scrutiny for its price increase adjustments linked to the Container Deposit Scheme (CDS Vic), vividly illustrates the nuanced challenges that businesses confront. Aligning pricing strategies with evolving environmental…
The Price Errors Your Business Can’t Afford to Make 🏘️
A customer is excited to start their home renovation. They spend hours at Home Depot, picking out paint, tools, and everything they need. They found the perfect light fixtures, checked the prices, and felt satisfied with their selections. But when they reach the checkout, the…
Can Coca-Cola’s Pricing Strategy Drive Sustainable Growth?🥤
Imagine a company so iconic that it can raise prices without losing too many customers. Coca-Cola has long been a master of this product pricing and branding strategy. In its latest report, Coca-Cola saw revenue rise by 9%, even though sales volumes dipped slightly. How? Pricing power….