Reinventing your Sales Performance Model During a Crisis ✍
The pandemic forced many companies into closure, put them in more debt, caused changes in operational processes, and lack of market-relevant strategies. So, how can businesses cope in unprecedented times? What should a sales cycle look like for a business to thrive? With changing market trends…
What businesses can learn from gym pricing 🏋️ Podcast Ep. 111
In today’s episode, we are going to cover something that’s very close to our heart. If you just listen to our podcasts, you may think we are just pricing gurus, but we are also incredibly ripped. Listen on Apple Podcasts Listen on Spotify Listen…
The Similarities & Differences Between A Chief Pricing Officer and Chief Revenue Officer 🧩
Two margin maximising roles with plenty of cross-overs, but one significant difference: A Chief Pricing Officer (CPO) is set up to maximise margins by leveraging price, costs, mix, discounts and rebates while a Chief Revenue Officer (CRO) is set up to drive profitable revenue growth through…
Why Chief Revenue Officers Need To Improve Pricing Capability In SAAS Businesses 💰
A Chief Revenue Officer is a great new and very exciting role to appear in the SAAS business. It’s exactly what B2B businesses need in their pricing teams (but often struggle to achieve) in many respects: >Download Now: Free PDF How to hire and Train…
A Price Floor Example To Drive Consistent & Healthy Cashflow 💱
What is the most common price floor example? What can pricing managers do to set and manage prices so they never go below cost? And what are the best price controls to ensure a profitable product portfolio? In particular, controls that move a business away from…