What Is A Chief Revenue Officer (CRO) And What Should They Know About Pricing 🧑🏼💼 Podcast Ep. 110
In today’s episode, we want to talk about probably a new addition to the C suite, which is called CRO which stands for Chief Revenue Officer. Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon Music …
How A Value-based Pricing and Loyalty Program Led Starbucks To Its Global Success ☕️
The retail coffee and snack store industry suffered greatly during the pandemic. Stores had to close, reduce their staff, or cut hours their operating hours because of the massive drop in foot traffic following government COVID restrictions. Countless businesses lost their hard-earned revenue, margin, and customers….
How to Charge Creative Industries like Graphic Designing 🎨 Podcast Ep. 109
In today’s episode, we want to ask a question about some of the creative industries and the best way to charge for graphic design creativity, like designing logos. This is a question that somebody asked us recently, so we want to explore it today. Listen…
The Value Of Strategic Pricing For Distributors Facing Significant Margin Erosion 🚠
Attempting to increase margins using a pricing and distribution strategy is not as simple as adding a markup to existing pricing. Many distributors have steered away from strategic pricing because the prospect of changing prices across thousands of products to price is just too daunting. However,…
The Reason for Disney Plus Price Increase And How It Devalues The Brand 🧌
Members of Disney+ will have to choose between two options to keep their subscription in the coming months. Pay the same monthly fee as before, but with ads. Alternatively, subscribers could pay more to watch without advertisements. Disney is taking a risk here, knowing that its…