Price Discrimination Strategy: Why women pay more than men for similar products? 🛍️
Undeniably, gender inequality still exists in our society even in the 21st century. It is not new to women to […]
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The 8 Category Manager Skills You Need To Drive A Retail Pricing Project 🚧
Have you ever gone to a supermarket or department store and wondered why the store layout and items are arranged
What’s So Good about the Pricing Strategy of McDonald’s 🍔 India?
The pricing strategy in Mcdonald’s India is so different from other countries. Can a popular American franchise like McDonald’s really
Aggressive pricing: Is it a Bane or Boon for Banks? 🏦
Aggressive pricing is a risk that can make or break a bank. If applied properly, it can increase the bank’s
Barometric Price Leadership: What Really Makes a Business a Price Leader? 📊
Can Barometric Price Leadership really help your business become a Price Leader? How do you make your business one of
How Low-cost Allegiant Air Pricing Strategy Compete with Big Airlines ✈️
Do you want to find out how a relatively small airline gained market share and profit when all other leading
Cost Calculation and Global Pricing Strategy: A Real-world Case Study 🌐
With cost calculation and global pricing strategy dominant in today’s market, have you ever thought of a world without prices?
Commercial Manager: 10 most sought-after skills in ASX businesses 👨💼
As net operating profits decline, the power of a single point of margin has never been greater. A convergence of
Risk-based Pricing Model: The Role of Loss Aversion in Pricing ⚠️
What has risk-based pricing model got to do with loss aversion? Risk-based pricing model insights show that if you
Pricing Transformation: Pricing, It’s About Transformation 🦋
In my time in Pricing transformation, I have seen all sorts of pricing function setups at companies. I’ve seen companies