How To Drive Up Live Game Sales By Leveraging Sports Ticket Prices 🏟️
Live sports ticket prices have been steadily rising over the past few years. Between 20 years ago and now, the average annual inflation rate for attending sporting events was 2.88%. This implies that tickets to sporting events that used to cost $100 now cost $186.75. So…
7 Ways to Avoid Price Mistake Deals in a Downturn 🐰
Price mistake deals in a recession are among the worst that could happen to a business. Recessionary times can be challenging for businesses. Companies must ensure that they are offering competitive prices and taking all necessary steps to remain profitable while managing their costs. But a…
Pricing And Marketing Strategy For Affordable Luxury Goods 💅🏻
It’s no surprise that many people turn to affordable luxury skincare, makeup, and fragrance brands as a way to treat themselves. But with recent pricing increases going beyond the rate of inflation, many were left wondering if affordable luxury goods are now a thing of the…
What Is The Meaning Of An Omnichannel Marketing Approach? 🍥
Online and digital platforms are emerging capabilities that many businesses have still not embedded properly in their operations. Research from Hubspot shows, for example, that only 25% of B2B companies invested in mobile optimisation as part of their unified sales and marketing efforts. In the case…
Price Of Diamonds: Who Determines And Controls The Trade? 💎
The diamond industry has long been shrouded in intrigue and speculation, with questions surrounding the determination of diamond prices and the true power players behind the scenes. How’s the price of diamonds determined? Who really controls the diamond trade? Does the diamond cartel price their products…
