Retail Pricing Strategies: Strange Things Happening With Australian Retail Prices 📠
Leading retailers Woolworths & Coles and pure-play online businesses – Sephora, Mecca, ShowPO, ASOS, Prettylittlething, the Iconic; and even pet food business PetCircle – use online retail pricing strategies, tailored promotions and customer loyalty to drive margin increases on some products of up to 60%. Developing…
Maximise Your Profits With These Successful Sales Team Practices 🦾
All businesses dealing with customers have selling at their heart. In-person meetings with both clients and salespeople were once central to B2B buy and selling. Today, digital communication is permeating almost any aspect of the business. As a result, some organisations have been asking, “Will salespeople…
Are Regulations For Prices In The Digital Realm Underway? 🧑🏼⚖️
Pricing anomalies in numerous ecommerce sites are making headlines, with experts criticising an eCommerce platform and legal actions filed recently against game developers in California — both for misleading pricing and discounts. A shift towards more regulated pricing may be taking place. How can your company…
The Ultimate Guide to Maximising the Benefits of Dynamic Revenue Pricing Strategy 🌈
Dynamic pricing is among the most captivating concepts that have swept the eCommerce sector. Although companies are not wholly new to the tactic, the popularity of this pricing strategy is strongly linked to new eCommerce developments. Customer behaviours are changing. More and more people are choosing…
Explaining Why B2B Pricing Is So Complex With Strategy Examples 💶
Why is B2B pricing so complex? The short answer is because B2B businesses are complex: Right down to the product, channels-to-market, supply chains and operations. For example, most B2B manufacturing businesses hold huge amounts of inventory (often over 10,000 SKUs or more). Products are then sold…
