Can Woolworths New Pricing Strategy Really Win Consumers’ Trust? 🥑
Woolworths has taken steps to improve its pricing strategy, responding to both regulatory scrutiny and shifting consumer expectations. But are these efforts a genuine commitment to fairer pricing or just a strategic move to regain trust and protect profits? For businesses in the retail sector, particularly…
Streaming Platforms Must Rethink Their Prices and Payment Structures 💵
A musician pours their heart into an album. A filmmaker crafts a masterpiece for years. A content creator builds a loyal audience with engaging videos. But when royalty payments arrive, they’re barely enough for a coffee. Meanwhile, the platform thrives with record profits, and consumers enjoy…
Commercial Team Leader: Why Is Your Pricing Team’s Intellectual Diversity so Important to EBIT Growth 👔
As a commercial team leader, you may not be surprised that the most critical factor in a high-performing pricing team is NOT skill. A high competency level is necessary. However, the main things we look for are potential, intellectual diversity and how they’ll fit in with…
How Deceptive Pricing Turns Quick Gains into Reputation Pains 🎫
Deceptive pricing in ticket sales is a growing concern. Despite rules and fines, companies like Ticketmaster face ongoing accusations of using tactics that lead consumers to pay more than expected. These tactics may take advantage of how people think and act under pressure. By understanding these…
How Mercedes-Benz Uses Luxury Brand Positioning to Compete 🧭
What makes a luxury car worth its price tag? For many, it’s not just the leather seats or high-tech gadgets — it’s the status, the story, and the feeling of driving something extraordinary. Mercedes-Benz has mastered this for decades, but with the 2026 CLA, it’s taking…