Finding A Target Market For Your Strategic Marketing Management Process 💁
The first crucial step to your strategic marketing management process is finding your target customer. Without properly identifying the customer base that you want to sell your product or service to, your marketing and sales strategies won’t be convincing. This is because everything you must put…
How To Shift Your Approaches To Pricing Services For Maximum Profit
As traditional market formats change, businesses begin to struggle with their approaches to pricing services or Equipment as a Service. This is especially true for business-to-business or B2B companies, which has seen technological advancements completely rewrite standards. Moving from traditional product pricing to SaaS and EaaS…
These Teams Are The Best At Coming Up With Revenue Generating Ideas For Business 👌
The Australian talent market finds itself wrestling with a paradoxical situation: Embracing the idea of diversity and inclusion to drive innovation (and in our interest – revenue-generating ideas for business), on the one hand, while filtering out the very people it desperately needs to deliver complex…
How to Deal with Financial Loss: Types of Financial Loss You’ll Experience From Undisciplined Pricing 💸
Did you know that your pricing revenue model is a leading indicator of business growth and profit loss? More importantly, do you know how to prevent and rise above a financial loss in revenue? Today, we’re going to discuss real-world examples of businesses that experienced loss…
B2B Fundamentals To Drive Your Sales Pursuit Strategy
Markets move at a rapid pace and new technology is constantly being introduced. Unfortunately, many sales teams get left behind because they fail to update their sales pursuit strategy. B2B sales teams need to step up in order to get past the scrutinizing eyes of procurement…