How to Evaluate your Aftermarket Services Value and OEM Strategy 🪛
Original equipment manufacturers (OEMs) continue to deal with a difficult and unclear future in the market. This compels us to […]
The Indispensable Role of Chief Financial Officer (CFO) in a Company 👮
Business executives want to bounce back from all the mishaps brought by recent economic crises. The Chief Financial Officer (CFO)
Freemium Model to Pay Model Podcast Ep. 100
In today’s episode, we will discuss what moving from freemium model to pay model really means. Listen on Apple Podcasts
What is Price Adjustment? How to Adjust the Price the Right Way 🙆🏻♂️
Most B2B companies make the mistake of setting uniform prices or across-the-board price adjustments. There are those that largely offer
What Do Modern Marketing Concepts Look Like Now? 🪞
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s
Why is Brand Strategy Crucial in Boosting Your Sales ✨
“People don’t purchase products; they buy brands,” as the old business saying goes. The key to a company’s concrete identity