B2B Business Moving to an Equipment as a Service 📋 Podcast Ep. 93
In today’s episode, we are going to answer a listener’s query which was about companies of traditional B2B businesses switching from selling components or machinery to more equipment as a service system. Whereby equipment machines etc., whatever it is, is provided on a monthly or…
Dangers of Surcharges and Breaking Down Pricing Too Much 💰 Podcast Ep. 92
What are the dangers of surcharges? In today’s episode, we want to cover, I suppose, we just passed Black Friday last week. And I believe Cyber Monday was Monday. I’m sure of my age but I was never aware of these concepts when I was younger….
What to Say When Procurement Asks to See Your Cost Base 🗣 Podcast Ep. 91
Let’s talk about one of the most difficult things that business professionals have to face – what do you do when procurement asks cost base questions? How do you respond? Is it fair to ask these questions or is it simply a push-down method to lower…
How to Improve B2B Sales Methodology & Build ‘Value Equity’ with Customers 🍋
All too often in B2B sales methodology, companies are overlooking a massive opportunity to build ‘value equity’ with customers: presales. With the increasing level of detail customers want these days, subject matter presentations are a crucial part of many B2B Sales. >Download Now: Free PDF…
Will Shoppers Pay More for a Better Retail Experience 🛍 Podcast Ep. 90
In today’s episode, Joanna and Aidan discuss how retail industries provide a better customer experience. How is it applicable to online shopping? Which brands do this right? How do shoppers define a better retail experience? Today, we answer these questions. Listen on Apple Podcasts Listen…