Original equipment manufacturers (OEMs) continue to deal with a difficult and unclear future in the market. This compels us to ask, what is the right OEM strategy? In industries ranging from agriculture, oil, and commercial aviation, new-equipment sales have diminished. This is worsened by the input…

Pricing and marketing – whether online or offline – are the greatest source of profitable revenue growth for the majority of small businesses and a sustainable source of value capture for large businesses.  But still, many business owners ask: how do we define pricing in marketing?…

Business executives want to bounce back from all the mishaps brought by recent economic crises. The Chief Financial Officer (CFO) as a key stakeholder in a company will undoubtedly play a major role in this post-crisis recovery. Why? Because financial meltdowns have made firms realise the…