In this episode of Pricing College – we talk about Mercedes-Benz’s fixed pricing model. What it is and how they’re going to execute this in the Australian market?       Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher…

In this episode of Pricing College, we take a look at cigarette pricing strategy and ask what the Marlboro man can tell us about marketing now that he is basically banned.   We look at the tax collection role cigarette companies now play.      …

In this episode of Pricing College, we discuss the new Australian Federal Government plan to boost domestic tourism by 50%. Will subsidies boost demand for domestic tourism?   Is pricing the major driver of domestic tourism nowadays in a post-COVID world—or is it the rationale expectation…

In this episode of Pricing College – we discuss what impact a cashless society will have on pricing.   Will it mean less focus on budgets and costs, will people spend more or less – and what businesses and industries stand to benefit.      …

In this episode of Pricing College  – we discuss why so many companies do not practise or ignore value-based pricing.   We discuss that value-based pricing is difficult but very rewarding – and explain that many companies are not developed enough to truly pursue this systematic…