These days, customer behaviour is changing more than ever. With the shift to digital platforms and changes in the way […]

Key Account Manager: Are You Armed With a Strong Pricing Strategy? 🔩What’s the best FMCG pricing strategy in a depressed

It seems that value-based pricing can never run out of upsides as various analysts claim that it can also solve

In order to remain competitive in the face of rising inflation, fast food chains around the world have had to

Inflation and increased manufacturing costs of consumer goods have made it necessary for many businesses to reconsider their pricing strategies

What to do when your competitor lowers their prices? Should you be concerned about losing your customers to them? Some