Retail Pricing Strategies: Strange Things Happening With Australian Retail Prices 📠
Leading retailers Woolworths & Coles and pure-play online businesses – Sephora, Mecca, ShowPO, ASOS, Prettylittlething, the Iconic; and even pet food business PetCircle – use online retail pricing strategies, tailored promotions and customer loyalty to drive margin increases on some products of up to 60%. Developing…
Maximise Your Profits With These Successful Sales Team Practices 🦾
All businesses dealing with customers have selling at their heart. In-person meetings with both clients and salespeople were once central to B2B buy and selling. Today, digital communication is permeating almost any aspect of the business. As a result, some organisations have been asking, “Will salespeople…
How To Increase Sales Marketing Strategy In A Turnaround Situation 💵
At the core of any business is selling. As Henry Ford puts it, “Nothing happens until someone sells something.” In this regard, there is no other role more important than that of a salesperson. To become an effective salesperson is to be equipped with effective sales…
The Advantages of Marketing and Planning: Defining Your Metrics 📇
Making your brand noticeable is a big challenge in a world bursting with so many different brands, choices, offers, and price options. Cutting through the noise requires a marketer with creativity. But more important still, a marketer who can both create powerful brands and then measure…
How Retailers Can Make Excellent Pricing And Product Mix Decisions Amid Inflation 🎲
The retail industry is starting to bounce back as the economy reopens. According to the Australian Bureau of Statistics, turnover and volumes for retail businesses, including store and online sales, recently rose 12.5% compared to the same period last year. This is an encouraging figure, especially…