Pricing Executive Search 👩💻: Standard Hiring Process Is Broken and Flawed
Talent and opportunities abound when you have the insight to identify them, the skills to locate them, and the ability to distinguish the best options. However, the challenge lies in the fact that numerous Australian companies follow conventional recruitment procedures that provide limited filtering capabilities…
Product Management & Pricing Strategy Development For FMCG Companies 🥫
While inflation is gradually becoming more manageable for businesses, it’s important to note that challenges persist. Particularly, the fast-moving consumer goods (FMCG) sector continues to grapple with various issues. These challenges include supply chain disruptions, rising production costs, and changing consumer preferences. Therefore, even as…
What Businesses Get Wrong About Price Review And Consulting Services 🧑🏼⚖️
“Customer and product pricing in this business is much more of a problem than they told me it was going to be coming into the role 8 months ago,” a Marketing Executive said to me on a video call. “There are layers of unnecessary customer…
What Are The Benefits Of Penetration Pricing Strategy For New Products 🏹
Companies introduce new products to the market every now and then. Often, the launch comes with a well-known strategy called penetration pricing. Even the streaming giant, Disney+, used it when the platform debuted a few years ago. What makes this approach work? How can you…
Innovative Pricing Strategies During High Food Price Inflation 🥮
It is unlikely that high food prices will go down soon. Many of the recent price hikes for food are likely to stay that way. Also, even as inflation decreases, certain important food prices are expected to keep rising because of unexpected and hard-to-predict reasons…