How Are Airline Tickets Priced To Balance Price Rise With Discounts 💺
Price ranges for flight tickets are at their most extreme. According to recent reports, prices have risen two to three times the average level for non-leisure destinations and up to four to five times for holiday destinations. And even now that the holidays are over, airfares…
What Multinational Corporations Can Learn From Microsoft’s Pricing Strategy 🌏
In the fast-paced world of multinational businesses, one fundamental principle lies at the very heart of their marketing and sales strategy: pricing transparency. In an era where consumer empowerment and informed decision-making reign supreme, the significance of openly disclosing pricing structures cannot be overstated. This captivating…
Is Bunnings’ Warehouse Pricing And Marketing Strategy Sustainable? 🛠️
Bunnings, without a doubt, is a powerhouse in household hardware and garden centre chains in Australia and New Zealand. The company’s recent performance indicates that its growth is far from over. Bunnings reported earnings of $618 million on a substantial revenue of $5 billion over the…
Price Skimming: Have You Underpriced Your New Hit Product? 🍅
When a manufacturer, distributor or retailer enters the market with a new product, it can be particularly difficult for them to know which pricing strategy will maximise product sales and margins. Should they choose a price skimming strategy or penetration strategy? Should they be setting an…
How To Increase Insurance Sales With Customer-Focused Pricing Strategy 🛡️
The Australian Securities & Investments Commission claims that pricing failures are all over the insurance industry. For insurance companies, developing a pricing strategy is a complex process that involves careful consideration and evaluation of various factors. Insurance companies look at factors such as an applicant’s age, health,…