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The most important aspect of the sales process is the customers’ buying decisions. In fact, E-consultancy’s and Business Wire’s study […]

Surviving as a business during the pandemic is no walk in the park. What was once thought of as a

Have you ever been in a situation where you’ve had too much stock sitting in your warehouses and running costs

In the face of economic uncertainty, is there anything more important for FMCG companies than getting their pricing right? Most

It’s time to raise the bar in Revenue Growth Management (RGM) in Fast Moving Consumer Goods (FMCG) or else risk

It has been a challenging time for the past two years with the shortages in supply exacerbated by the fact

Price increases are sometimes necessary to offset rising costs. Companies must implement strategies that appeal to customer value drivers at

Gaining a competitive advantage in marketing management as a service firm involves coming out with better offerings than your competitors.

The pandemic forced many companies into closure, put them in more debt, caused changes in operational processes, and lack of

Two margin maximising roles with plenty of cross-overs, but one significant difference: A Chief Pricing Officer (CPO) is set up