In Lady Windemere’s Fan, Oscar Wilde had Lord Darlington quip that a cynic was ‘a man who knows the price of everything and the value of nothing.‘ As with so much of what Wilde wrote or said, it’s more than just a nice turn of phrase…

In this episode of Pricing College – we cover the trend for many manufacturers of food products to produce very similar unlabelled or supermarket own brands.   We discuss how this can be a problem for your business in the longer term.     Listen on…

When companies buy lots of brands – they sometimes have real issues integrating them and differentiating their offer. Can too many brands damage your business?    This can create real pricing issues – by dragging pricing down to the lowest rung.   We discuss this issue…

In today’s episode of Pricing College – we discuss how brands can help with pricing segmentation and how it can help a business segment their customer base by value drivers and ability to pay.   We look at brands in the hotel industry and in the…