Simple Sales Forecast – Improve your Business’ Future 📝
What will happen to a business when the future seems unclear? How can businesses expect to move forward? How can you track and predict the survival of your business? What is wishful thinking vs. facts-based sales forecast data? These are just some of the questions that…
Why do people use 99c and magic number pricing? 📢 Podcast Ep. 46
In this episode of Pricing College – we look at the concept of magic numbers and using 99c (99c and magic number pricing) and even options like 95c or 90c. Does it really help you sell more than quoting full dollar pricing. Is the…
What does Coke Branding Aim to Achieve? 🧐 Podcast Ep. 45
In this episode of Pricing College we look at the importance of branding for retail products – and we look at Coca Cola (Coke Branding). Everyone in the world knows Coca Cola and sees it everywhere we go. Does the huge spend on branding produce…
Why Coke Kept Flat Pricing for 75 years! 🏷 Podcast Ep. 44
In this episode of Pricing College – we discuss why Coca Cola did not increase their pricing (Coke flat pricing) for almost 75 years. This goes against the common perception of Coke as a business with great pricing power – that can command higher prices….
Strategic Sourcing Tools and Techniques: Should you Make or Buy?
What makes a product stand out among its competitors? Only a few manufacturers have mastered the art of perfecting a product/service. Strategic sourcing tools and techniques are some of the secrets that world-class brands follow. >Download Now: Free PDF How to Improve Product Pricing …