Customer-based Marketing Strategies in B2B eCommerce 📒
How can B2B distribution businesses create customer-based marketing strategies in eCommerce platforms? How can they take the fear out of pricing at the same time? To drive quick performance improvement in B2B transactions, customer-based marketing strategies are the most effective and least expensive techniques in eCommerce….
Observation Method in Marketing Research 📝
Ever wondered why businesses have a hard time analysing customer’s purchasing decisions? The answer lies in the observation method you use and how they are performed in marketing research. This article will help you implement the correct methods that strengthen your brand and improve products. …
Value based Culture: The Best Pricing Teams Are The Instigators Of Change 📇
Value-based culture in a business is one of the most challenging parts of a pricing transformation. The hard reality for CEOs and boards alike is that culture can often make or break your business agenda. >Download Now: Free PDF How to Hire and Train Pricing…
Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy 💭
Not too many consumers are aware that pricing isn’t as straightforward and rational as one might think. In fact, pricing is one of the most difficult yet crucial aspects a business must consider. Pricing too high or too low can deter consumers from purchasing your product….
Consumer Packaged Goods Trade Spend: How to Generate Profit Value for the Business and Your Retail Customers 🛍️
Does consumer packaged goods trend spending cut into your profits? >Download Now: Free PDF How to Maximise Margins with Price Trials When it comes to consumer packaged goods (CPG), the manufacturer-retailer relationship is not always black and white. Sometimes, the relationship can be as…