Analysts forecast that United Kingdom’s inflation rate will soon be driven more by food prices than energy. This follows after multiple studies claiming that the average price of food and non-alcoholic beverages has increased dramatically for the first time in more than 45 years. In…

When the Shein price increase pushed a kitchen towel set up by 377%, it sent ripples through the retail world. Customers took notice. Industry watchers shook their heads. Why? Because such a steep, sudden jump doesn’t just affect sales—it affects trust. Pricing tells a story….

Pricing power is one of the major determinants of profitability. Many brands who just started out would have already made a breakthrough if it hadn’t been for a lack of pricing power. Such lost opportunities and competitive advantage are often byproducts of poor distribution channel…

Some believe that price is simply a matter of perception. Nevertheless, whether you are a startup or a long-established company, pricing remains one of the most complex tasks. Pricing managers look for ways to keep their businesses profitable and even thrive in times of economic…