Why Businesses Without a Skilled Pricing Director are Likely to Fail 🦄
Key Takeaways Fashion and beauty brands are under pressure. Costs keep rising, and consumers are more exacting than ever. Many […]
Are Businesses Underestimating the Price Sensitivity of Customers? 🧴
Key Takeaways The Problem with the Price Sensitivity of Customers The price sensitivity of customers is becoming a major concern
What Is Value Perception and Why Prices Are Not Always Seen as Fair 🎆
Key Takeaways What Is Value Perception and Why Is It Becoming the Real Pricing Challenge? What is value perception? Australia’s
What Happens When You Can’t Raise Prices and Can’t Absorb Costs? ⛈️
Key Takeaways Margin Pressure Is Different This Time Margin pressure is becoming one of the biggest challenges facing Australian businesses.
Does Pricing Consistency Still Matter Across Franchise Locations? 🐓
Key Takeaways McDonald’s allows flexible pricing across its global franchise network. Sounds reasonable, right? But it also creates problems for
What Bunnings Teaches Us About Pricing Power 🔋 Podcast Episode 129
Joanna Wells explores the pricing power meaning behind the transfer of Blackwoods into the Bunnings business. The move highlights how