How Does the ‘Metaverse’ Actually Improve Commercial Operations? 👨💻
The metaverse, a futuristic medium for all commercial operations, has come. Naturally, it has sparked numerous discussions and debates among […]
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Pricing Strategy
The Importance of Data Management in Your Business Culture 👨💻
The digitisation of operations and organisational functions from sales to marketing and pricing platforms leave many businesses feeling overwhelmed over
Job Transformation Does Not Mean Job Replacement 💼
We have heard some CEOs contest the longevity of the knowledge-based economy. As AI and digitisation take a stronghold across
Price Ratio Analysis Explained: How Is It Important To Companies? ️
Price ratio analysis or price-to-earnings ratio is a valuable concept for both investors and businesses alike that helps determine the
What Does Product Development and Innovation Do for Your Brand? 🤔
Every product or service has its own market life cycle. It starts from a product or service’s introduction, growth, maturity,
Why B2Bs Should Rethink their Outdated Marketing Strategy Action Plan 📉
A marketing strategy action plan or program is an essential component for businesses to grow their customer base. You may
Price Setting: What To Do (And Not) In Competitive B2B Markets! 👎 👍
Numerous factors should shape your strategy when looking at price setting for your business. For one, the only thing that
Freemium Model to Pay Model Podcast Ep. 100
In today’s episode, we will discuss what moving from freemium model to pay model really means. Listen on Apple Podcasts
What is Price Adjustment? How to Adjust the Price the Right Way 🙆🏻♂️
Most B2B companies make the mistake of setting uniform prices or across-the-board price adjustments. There are those that largely offer
What Do Modern Marketing Concepts Look Like Now? 🪞
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s