Why is Brand Strategy Crucial in Boosting Your Sales ✨
“People don’t purchase products; they buy brands,” as the old business saying goes. The key to a company’s concrete identity […]
Search Results for: value based pricing
How To Sell High-Priced Products: 7 Effective Techniques ⭐
Selling a high-priced product can be challenging to most businesses, especially when there are cheaper counterparts around. Thus, oftentimes, when
What to be Aware of with Surcharging Podcast Ep. 99
In today’s episode, we will discuss the problems with surcharging. What to be aware of with surcharging? Listen on Apple
White Goods Price Inflation Podcast Ep. 94
We are covering the typical question that is in the press relating to white goods price. The pricing on white
B2B Business Moving to an Equipment as a Service Podcast Ep. 93
In today’s episode, we are going to answer a listener’s query which was about companies of traditional B2B businesses switching
What to Say When Procurement Asks to See Your Cost Base Podcast Ep. 91
Let’s talk about one of the most difficult things that business professionals have to face – what do you do
What is Solution Selling for your Sales Team? 🧪
It is becoming increasingly difficult for sales teams to make a high margin sale. Gone are the days of a
How Inflation Impacts Price Rise Strategy in 2021 Podcast Ep. 89
In today’s episode, Joanna and Aidan discuss the return of inflation and how it impacts your price rise strategy in
Will Subsidies Boost Demand for Domestic Tourism? ✈ Podcast Ep. 86
In this episode of Pricing College, we discuss the new Australian Federal Government plan to boost domestic tourism by 50%.
Is the One who Pays Really the Boss? 🧍 Podcast Ep. 80
In this episode of Pricing College – Aidan and Joanna discuss the common psychological scenario – where the seller says