In this episode of Pricing College – we discuss the concept of price match guarantees.   On first inspection – you would think a price match guarantee will reduce prices – as you match a competitors price.   In reality – there is evidence that they…

In this episode of Pricing College we discuss the concept of a loss leader.    You may be aware of supermarkets and similar businesses selling very common or staple items at very low – or even loss making prices.    We discuss the rationale or this…

In this episode of Pricing College, Joanna and Aidan discuss what sort of skillset a great pricing manager or leader should have.   Whilst not saying one needs to have all the skills mentioned – pricing is a very varied discipline.   Numerate, driven, smart, good…

In today’s episode of Pricing College – we discuss the broad options available to companies who are considering a pricing transformation for their business.   The broad options available to a company generally include:   A – Engage pricing consultants to advise your business B –…