How Value-based Pricing and Loyalty Program Led Starbucks To Its Global Success ☕️
The retail coffee and snack store industry suffered greatly during the pandemic. Stores had to close, reduce their staff, or […]
Search Results for: customer behaviour
Everything You Need to Know About a Strong Marketing Strategy Formulation 📢
We are now in the third year of a pandemic that is in effect changing industries and business models globally.
The Challenges of Being a Data-Driven Brand Without Automation & Change Management Tools 🛠️
It’s a well-known fact that efficient data management systems help companies deliver value to their businesses. But this is only
How To Put a Price on Your Products For Profit By 2-4% 💵
What’s the difference between an average pricing team’s pricing for profit capability and that of a world-class pricing team? How
The Importance of Business Analysis In Price Strategy Development 🔬
Every business leader understands the importance of business analysis when making decisions. However, the majority of businesses (leaders, managers and
What Do Modern Marketing Concepts Look Like Now? 🪞
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s
Simple Sales Forecast – Improving the Future of the Business 📝
What will happen to a business when the future seems unclear? How can businesses expect to move forward? How can
The Link Between Product Life Cycle and Manufacturing Process 🌳
What is ever consistent in the business world is how times change – and along with it comes consumer behaviour
What is segmentation? Podcast Ep. 16
Can we charge different customers different prices? You bet we can! In this episode of Pricing College – Joanna introduces
Does AI Offer Businesses The Best Price Optimisation Techniques Or Not? 🛎️
Can AI pricing really improve a business’ price optimisation techniques and analytics? From phones to cars to insurance pricing