In this episode of Pricing College – we discuss the concept of anchoring in pricing – and how you can use it to your business advantage.     Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon…

  In this episode of Pricing College – we have previously introduced cost-plus pricing – but now we want to cover “What is price gouging and is it always wrong?”       Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on…

  In this episode of Pricing College, we have previously introduced cost-plus pricing. But now want to cover the reasons why it is a flawed pricing system. Join us as we discuss the 5 most common problems with cost-plus pricing.     Listen on Apple Podcasts…

  In this episode of Pricing College’s podcast – Aidan and Joanna discuss commoditisation of a product or service in pricing – and why it can really impact your profitability over time.     Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen…

In this episode of Pricing College – Aidan and Joanna discuss penetration pricing and whether it is a smart way to grow a business – or could it create problems down the line?     Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts…