Why your Food Package is Getting Smaller! 🤔Podcast Ep. 34
In today’s episode, we look at the practise by food product companies to reduce pack size (why food package is getting smaller) – sometimes without the customer noticing – rather than increase the price. Have you noticed that some items – like cereals etc. or…
How Do Pricing Software Tools Work for Businesses? 💻 Podcast Ep. 33
In this episode of Pricing College – we discuss how pricing software tools work for a business – and what they actually do. They can be very useful tools with huge forecasting and calculation ability when they are correctly configured. Obviously – the devil…
Do Price Match Guarantees Increase or Decrease Selling Prices? 🏷 Podcast Ep. 32
In this episode of Pricing College – we discuss the concept of price match guarantees. On first inspection – you would think a price match guarantee will reduce prices – as you match a competitors price. In reality – there is evidence that they…
Pricing Models For Services: Best Guide to Equipment as a Service Model
The equipment manufacturing industry is undergoing a radical paradigm shift with its pricing and selling approach, which involves Equipment as a Service (EaaS) and pricing models for services. In basic terms, this means traditional manufacturing industries are now introducing pricing models for services as opposed to…
What is a Loss Leader? 🛒Podcast Ep. 31
In this episode of Pricing College we discuss the concept of a loss leader. You may be aware of supermarkets and similar businesses selling very common or staple items at very low – or even loss making prices. We discuss the rationale or this…